It’s little surprise that New Yorkers love the Academy Awards. But the number two place to tune into the award show isn’t L.A. It’s a little to further west, and a lot more, well, Texas.
It’s El Paso, where one in almost every five homes with TV sets tuned in to last year’s Oscars show. In fact, seven of the top 14 markets with the highest interest were cities in Texas.
The Academy Awards, which air Sunday night, are a ratings behemoth. The show is consistently rated among the most-watched programs year after year, right after the Super Bowl and some other high-profile football games.
A USA TODAY analysis of data from Comscore found that the Academy Awards telecast drew a respectable 8 percent of homes or more in 170 of the roughly 200 markets measured. That’s about what a typical Monday Night Football broadcast draws, for context.
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A few markets stood out for their interest. In 20 cities, that number was 16 percent or higher.
Last year’s show drew its biggest share of eyes in New York, when more than 22 percent of homes with television sets tuned in to see the hoopla.
At 22.4 percent, El Paso watched at roughly the same rate as New York. Harlingen, Texas was just a tick behind, followed by Austin, Dallas and Laredo. All told, seven Texas markets appeared in the top 20 cities with the highest level of interest.
Surprisingly, Tinseltown itself did not rank all that high. In fact, the Los Angeles number for the Oscars telecast was lower than 14 other cities. Who knows? Maybe everyone was too busy attending the parties themselves.
Where did people tune out of Hollywood’s big show? Rural areas like Wyoming and North Dakota and a swath of southern cities from Mississippi to West Virginia.
Cheyenne, Wyoming, had the lowest numbers in the country with fewer 1 in 100 televisions in the market tuned into the broadcast. Fargo, North Dakota; Tyler, Texas and Weston, West Virginia all followed suit at under 5 percent.
Some larger cities all passed on the show too. Boston, for instance, was especially nonchalant, sandwiching in between Fargo and Tampa on the All-Uninterested Team.
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