All eyes may have been on Apple during the day Monday, but Samsung’s Galaxy S10+ took center stage at night.
The smartphone was used to capture an entire episode of “The Tonight Show Starring Jimmy Fallon,” the NBC show tweeted.
Variety reported the episode, which was part of a deal that Samsung struck with NBCUniversal, features no opening monologue and no traditional sit-downs with guests. Fallon opened by sharing the episode was recorded with the new Samsung phone that features an ultra-wide camera lens.
The late night host films all around New York City, meets with Michael Che and hangs out at an Irish pub with UFC World Champion Conor McGregor, the show said in a sneak peak YouTube video.
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According to BGR.com, this appears to be the first time a phone was used to film an episode of a late-night show.
“We know consumer attention is being pulled in so many different directions today,” Patricio Paucar, Samsung’s vice president of marketing, said in an interview, Variety reported. “It’s really hard to break through the noise and get people to engage in a way that best communicates the benefits of your products.”
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