Would your new Lexus look good in Nikes?
That’s what the automaker hopes as it collaborates with designer John Elliot to create tires that resemble the white-on-white Air Force 1 sneakers by Nike.
Called the “Sole of the UX,” the tires were revealed at Elliott’s New York Fashion Week after-party on February 9. They were modeled after Elliott’s AF1 shoe partnership with Nike. The iconic perforated leather shoes, which retail for $150 a pair, are sold out on Nike’s website.
Lexus used it’s new UX crossover as the canvas for the designer tires that were decked out in white on white layers, double-stitched leather and a metal air valve that resembles the shoes’ metal lace tips.
“The first-ever Lexus UX was engineered and designed for the city,” said Lisa Materazzo, Lexus vice president of marketing. “We wanted to push that concept even further by creating the ultimate homage to urban style: tires inspired by classic, street-style sneakers.”
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Sole of the UX will make additional appearances throughout the country later this year, Lexus said in a press release.
Aside from the fact that Car enthusiasts often refer to updated tires as “new shoes,” the auto industry and fashion business have a history that’s ripe with crossovers.
In January, Versace Fashion House debuted a collection at Milan Fashion Week that introduced a men’s clothing line splashed with classic Ford logos. That same month, Porsche Design announced a Spring 2019 collaboration with PUMA for a line of sportswear and accessories.
“It’s fun to partner with brands that typically live outside the fashion community because it allows us to evolve and continue to push our own boundaries,” said Elliot, a California native who founded the streetwear design firm named after himself in 2012 with his business partner Aaron Lavee.
While Elliot’s take on the Nike sneaker first hit the market in October 2018, fashion designer collaborations are tightly woven into the Air Force 1’s history.
In 2012 Supreme released a camouflage version of the iconic shoes. In 2014, Givenchy creative director Riccardo Tisci reworked the Swoosh-emblazoned classics. American fashion designer Virgil Abloh released a version of the shoe that had metallic Swoosh branding and “AIR” tagging on the midsole in 2017.
And in January 2019, Los Angeles based label C2H4 unveiled their futuristic Nike Air Force 1 at London Fashion Week men’s.
Follow Dalvin Brown on Twitter: @Dalvin_Brown