Captain Marvel is now gracing an Alaska Airlines Boeing 737.
Alaska Airlines has added the comic-themed special livery in advance of the new “Captain Marvel” movie, which is to debut March 8. The special-edition paint scheme was unveiled Tuesday at Alaska Airlines’ hub in Seattle.
The movie has generated Hollywood buzz for becoming Marvel Studios’ first film to feature a female superhero character in the lead role. Captain Marvel – played by Brie Larson – is a one-time U.S. Air Force fighter pilot who’s now helping to keep Earth safe from intergalactic threats.
“We’re excited to showcase a pilot who’s risen to Super Hero status – an image that embodies strength and confidence and inspires future aviators across our expansive network to go further,” Natalie Bowman, Alaska Airlines’ managing director of marketing and advertising, said in a statement.
It’s not the first special livery to fly for Alaska. The airline has about two dozen special-edition paint schemes, ranging from turbo-props painted in the colors of western universities to 737s painted in Disney themes. In 2017, the carrier unveiled a new San Francisco Giants design for one of its Airbus A321s.
Among the more notable designs:
- “Salmon Thirty Salmon II,” a Boeing 737-800 covered in the image of a salmon.
- “More to Love,” a Boeing 737-900ER featuring a red-to-purple fuselage that pays homage to Alaska Airlines’ merger with Virgin America.
- “Spirit of Disneyland II,” a Boeing 737-900ER featuring Mickey Mouse and other Disney characters.
- “Timbers Jet,” a Boeing 737-700 painted in the colors of the Portland Timbers pro soccer team.
- A Bombardier Q400 tubroprop painted in the colors of Boise State University. It’s one of about a dozen at Alaska Airlines affiliate Horizon Air to honor a university.
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