The Super Bowl isn’t just about the big game.
Sure, everyone will be watching the New England Patriots and the Los Angeles Rams battle it out in Super Bowl LIII. Tom Brady and Bill Belicheck … yada yada yada. We know all about the matchup.
But a majority of fans will be paying even more attention in between the action, specifically during commercial breaks.
The Super Bowl is the mecca for commercials, where one 30-second spot can cost more than $5 million. Speaking of which, why do they cost so much? FTW has your answer.
We here at USA TODAY seek your help in picking the best Super Bowl commercial in our annual Ad Meter.
Below you can watch all the ads that have been released thus far, and you can start voting now on your favorites! Just sign up to be an Ad Meter panelist!
LAUGH FACTORY: Funniest Super Bowl commercials of all time
CONTROVERSY: Most controversial Super Bowl ads
These are currently listed in alphabetical order: